Field Manual · How we work

A process built for outcomes, not theatre.

Four phases. Weekly demos. Shared roadmaps. You always know what's shipping this Friday — and why it matters next quarter.

01 · Discover
02 · Design
03 · Develop
04 · Deploy
Phase 01

Discover.

We dig into your business, users, and goals through workshops and research.

Cadence
Wk 1–2
Owner
Strategy + Design lead
Artifact
Product brief + roadmap
Deliverables
  • 01Stakeholder workshops
  • 02User & market research
  • 03Success metrics + KPIs
  • 04Technical feasibility review
Phase 02

Design.

Wireframes, prototypes, and polished interfaces you can feel before we build.

Cadence
Wk 2–5
Owner
Design lead + PM
Artifact
Clickable prototype
Deliverables
  • 01Information architecture
  • 02Interactive prototypes
  • 03Design system foundation
  • 04Usability testing
Phase 03

Develop.

Agile sprints, weekly demos, production-ready code from day one.

Cadence
Wk 5–12
Owner
Senior engineers
Artifact
Weekly build + demo
Deliverables
  • 01Two-week sprints
  • 02Weekly demos
  • 03Automated testing & CI
  • 04Code review by senior engineers
Phase 04

Deploy.

Launch, monitor, iterate — we stay with you long after go-live.

Cadence
Wk 12+
Owner
SRE + PM
Artifact
Live product + runbooks
Deliverables
  • 01Zero-downtime release
  • 02Monitoring & alerting
  • 03Analytics + observability
  • 04Ongoing iteration & support
The process on film

Watch it in motion.

Discovery, two-week sprints, a live demo every Friday, your code in your own repository, and what happens after launch. One minute forty, narrated, with captions.

  • Discovery sprint
  • Two-week sprints
  • Friday demos
  • Your repository
  • Support after launch
Rituals we keep

Predictable, in public.

R01

Monday planning

Priorities, owners, blockers — visible to your team by 10am.

R02

Friday demo

Live walkthrough of what shipped, with a recording sent by 5pm.

R03

Monthly retro

Metrics, misses, and what we're changing next sprint.

— The engagement

Two weeks to first demo. Twelve to production.

Kick off on a Monday, see a working prototype in your hands by the second Friday. From there, we move to production in weekly increments — no surprises, no scope creep.