E-commerce Solutions
Storefronts, headless commerce, and multi-vendor marketplaces built to grow revenue and delight shoppers.
Ecommerce is the one category where the scoreboard is unambiguous. Either the funnel converts better after launch or it does not. That makes it easy to be honest about what worked, and it means the interesting work is usually in the four screens between the product page and the confirmation email. We work from India with merchants worldwide, and our hours cover the UK and European morning.
What you get
- Shopify and Shopify Plus builds and migrations, including the theme and app decisions that decide whether the store is maintainable a year later.
- Headless commerce where the storefront needs to be faster or stranger than a theme allows — and a straight answer about when headless is not worth it.
- Custom carts and checkouts for models that do not fit a platform: B2B pricing tiers, quotes, subscriptions, complex tax and shipping rules.
- Marketplaces with multi-vendor onboarding, split payments, and payouts.
- Conversion instrumentation — funnel analytics wired in from launch, so the next change is informed by data rather than opinion.
How we work on commerce
We start at the checkout and work backwards. That is where the money is lost, and it is where most of the cheap wins live — address handling, payment method coverage, error messaging, and how the cart behaves when someone comes back two days later on a different device.
Performance is treated as a revenue line rather than a vanity metric, and it is measured on the pages that carry transactions: collection, product, cart, checkout. A fast homepage and a slow product page is the wrong trade every time.
Platform choice is made against your actual constraints — catalogue size, pricing model, tax and shipping complexity, and who has to operate the store day to day. Shopify is the right answer more often than agencies with custom-build incentives tend to admit, and we will say so when it is.
Before launch we test the payment paths that break in production: partial refunds, failed captures, currency handling, and the inventory edge cases that appear the first time two people buy the last unit at once.
Stack we work in
Shopify and Shopify Plus, headless storefronts on Next.js, Stripe, and the payment and tax providers your markets require.
Who this is for
Brands whose store has outgrown its theme. B2B sellers whose pricing model does not fit an off-the-shelf cart. Operators launching a marketplace who need payments and payouts to be right from day one.
What you receive
The storefront code, the theme or headless application, analytics and funnel instrumentation, documented operational runbooks for your commerce team, and a conversion baseline to measure against.
Frequently asked questions
Shopify or a custom build?
Shopify unless your pricing, catalogue, or fulfilment model genuinely does not fit it. Custom builds cost more to run forever, not just to build once, and that ongoing cost is the part most proposals leave out.
Can you migrate our existing store without losing search rankings?
Yes — URL mapping, redirects, and structured data are part of the migration plan rather than a post-launch fix. Ranking loss after a replatform is almost always a redirect problem.
Do you handle B2B pricing and quotes?
Yes: customer-specific pricing, tiers, quote flows, and net terms.
How do you measure success?
Revenue per session and funnel completion, with a baseline captured before launch so the comparison is real.
Do you build marketplaces?
Yes — multi-vendor onboarding, split payments, and payouts. Payment compliance requirements vary by market and are scoped explicitly at the start.